Kristine Beese, Founder & CEO at Untangle Money Shines as Finalist at “She Pitches, She Wins” – TiEcon 2025
Kristine Beese, Founder and CEO of Untangle Money, participated in the “She Pitches, She Wins” competition during TiEcon 2025, powered by Mayfield AI Garage.
Untangling Finances with Empathy and AI
Kristine began her pitch with a compelling narrative — Meet Sandra and Owen. While Owen is comfortable discussing personal topics, Sandra, like many women, finds personal finance daunting. Surrounded by overwhelming options for budgeting, retirement planning, and financial literacy, Sandra’s experience is all too common. “Eight or nine out of ten women want help with their money,” Kristine pointed out.
That’s where Untangle Money comes in — an online self-serve financial tool that merges budgeting with retirement planning and personalized financial education. For just $150/year, the platform empowers women to understand what they can sustainably afford today while ensuring their future is secure. Featuring bite-sized teaching videos and wellness moments, Untangle Money transforms finances into a journey of confidence and emotional wellbeing.
Built for Women, Backed by Data
Kristine emphasized that traditional banks have long failed to connect with women on an emotional level. Untangle Money, however, embraces that emotional connection as a competitive advantage. The impact is clear: the company reports a 30% reduction in women’s top source of stress — their finances.
The platform currently follows a dual revenue model: B2C, where the self-serve Mini product is now live; and B2B, where partnerships with top-tier companies amplify their reach. Despite spending nothing on advertising, Untangle Money has already reached 250 customers, collaborating with major Canadian employers, women’s networks, and educational institutions.
A Mission to Close the Gender Wealth Gap
Kristine, a former national-level athlete, engineer, and capital markets professional, is supported by a powerhouse team of tenured experts. With 80% gross margins and ambitions to serve 1 million users across three countries by year four, Untangle Money is positioned to scale fast.
When asked how the company plans to reach its target audience, Kristine explained their approach: ambassador programs in universities, collaborations with professional women’s associations, and partnerships with financial institutions like investment firms and credit unions.
One to Watch in the Fintech + AI Space
While Kristine didn’t take home the top prize, her pitch clearly positioned Untangle Money as a game-changer in the fintech landscape. Her participation in “She Pitches, She Wins” underlined the platform’s unique ability to blend financial literacy, emotional intelligence, and AI to empower women.
As the product gains traction and the mission to close the gender wealth gap continues, Kristine Beese and Untangle Money are names to watch in the future of financial empowerment.