Adhithi Venkatesh Aji, Founder & CEO, Adrich | She Pitches, She Wins | TiEcon 2025
What if products could talk?
That’s the interesting question Adhithi Venkatesh Aji, Founder & CEO of Adrich, answered on the TiEcon 2025 stage at the “She Pitches, She Wins” contest. In a world where visibility ends once a product leaves the retail shelf, Adrich is reinventing consumption intelligence with a first-of-its-kind, patented IoT-meets-AI platform.
Bridging the Data Gap Beyond the Retail Store
Traditionally, brands have relied on limited purchase data, with no insight into what happens after a product reaches the consumer. Adrich changes that by creating “smart labels”—tiny IoT-powered devices that affix to everyday products and monitor usage. From how often a product is used to when it runs out, the data is collected via Bluetooth (with user consent) and synced to the cloud.
This generates real-time dashboards for brands and completes the feedback loop, enabling actionable insights such as user behavior, consumption patterns, and product lifespan—all of which were previously invisible.
Zero-Touch Shopping: A New Consumer Experience
The real magic? Consumers don’t have to do a thing. Adrich enables “zero-touch shopping”: the moment you run out of shampoo or peanut butter, a fresh one is automatically reordered and delivered—no clicks, no reminders, no hassle.
The platform also benefits consumers by offering personal consumption insights, promoting health-conscious behavior and compliance tracking (like reminding users to take their vitamins). It’s a win-win for both brands and buyers.
Real Market Traction
Adrich is already live in the market, backed by revenue partnerships with Amazon, and was recently showcased on the Times Square Nasdaq Big Board as a top 100 startup. Their platform-as-a-service model offers brand clients smarter consumer insights, AI-driven auto-replenishment, and need-based subscriptions—perfect for environments like hotels, hospitals, and schools.
Adhithi gave a vivid example: Millennials finish peanut butter in 4 days, while Gen X takes 10. This level of granularity not only drives consumer personalization, but delivers tremendous ROI for companies seeking data-backed strategies.
From Carnegie Mellon to Category Leader
Adrich was born at Carnegie Mellon, and today it’s supported by strategics like Sony and Plug and Play. With 3X year-over-year revenue growth, Adrich is rapidly becoming a category-defining brand in smart consumer data.With a vision to transform the very way we shop and engage with everyday products, Adhithi Aji’s Adrich is not just smart—it’s shaping the future of intelligent consumption.